• To provide students with a broad-based understanding of the role of marketing in business and non-business situations
• To provide students with the ability to understand
the elements of the marketing mix and how these elements can be
integrated to achieve organizational objectives
• To develop the skills to analyze market
opportunities including the ability to identify various internal and
external forces which impact the marketing process within an
organization, customer analysis, competitive analysis, and industry
analysis
• To explain the relationship of marketing to other business and related disciplines (economics, psychology, etc.)
• To expose students to a wide range of global issues relevant to marketing
• To assist students in recognizing some of the
potential ethical dilemmas inherent in marketing activities and to
provide a forum for discussion
• To develop verbal and communication skills
• To provide students with marketing electives
covering topics such as consumer behavior, market research, brand
management, inter-national marketing, promotion management, sales,
business to business marketing, perspectives on consumption, pricing,
services marketing, marketing law, sports marketing, and global
marketing strategy