Strategy for Success

Assistant Professor of Marketing Mitch Hamilton’s fascination with human behavior extends to the classroom, where his students examine the key role it plays in developing effective marketing strategies. A native of San Diego, Calif., Hamilton has been molding LMU students into successful marketers for the past six years.

“LMU students are very altruistic and socially conscious,” Hamilton said, “which is especially important for business students.”

Hamilton, who received his Ph.D. in Consumer Behavior from Syracuse University and his MBA from Clark Atlanta University, encourages his students to become “marketing superheroes” for the greater good, while showing them how to actively create their own learning experiences.

Drawn to LMU’s top-ranked College of Business Administration for its devotion to both teaching and research, Hamilton describes his pedagogy as a flipped classroom approach, with students watching videos of simulated case study discussions and lectures at home, affording them with plenty of opportunities to create actionable marketing content in class while learning through these unique hands on experiences.

“LMU was a perfect fit for me in terms of what I was looking for in a university,” Hamilton said. “I feel like the bluff is a place where people can be themselves – a place where they are actually encouraged to be themselves.”

Hamilton’s marketing courses focus on “positive societal transformation” and are offered by the A-LIST, one of the Marketing program’s four content-specific and career-focused curriculum “Pathways.” The ultimate goal of the A-LIST Pathway is to produce future business leaders with the understanding that profit-maximization and societal well-being are not mutually exclusive.

Hamilton has helped to develop and launch two new courses for this Pathway, “Rethinking the Marketplace” and “Brand Storytelling.” Both courses afford students the opportunity to work on industry-involved experiential learning projects. For example, his “Brand Storytelling” students worked alongside the marketing team from The Honest Company, owned by Jessica Alba, spending the semester developing strategies meant to address the company’s current challenges.

Outside of the classroom, Hamilton is co-advisor for the LMU Marketing Society and a faculty advisor for the LMU Chapter of TEDx. Prior to LMU, he was an instructor at Syracuse University, a market research analyst, and worked for a collegiate athletics marketing department.

As for what advice he has for future Lions?

“Use this time to figure out who you truly are,” Hamilton said. “You are going to have a very unique learning experience so embrace it, enjoy it, and immerse yourself it in.”